Almost-food giant McDonald's hopes to conquer Gallic heart and palate, the famous baguette add its menu in France, Le Figaro newspaper said on Thursday.
The food chain, which has initially in France with a range of burgers, fries and milkshakes at the end of which dared to 1970s, concessions to critics over the years, its offer salads and fruits add.
Now it wants that succumb to tradition and the hint of warm baguettes add other odors and sights the variety of its outlets in France.
"In the first 15 years of 1980, what we have done above all people was a slice of America, offer" Nawfal Trabelsi, Senior Vice President for McDonald's-business in France and southern Europe, said Le Figaro.
Today, fast-food chain was part of everyday life of the French and wanted to add a larger French touch, said he.
"The French are passionate about bread and crazy for baguettes," Trabelsi said.
French food nine sandwiches for each individual Burger, the it in, according to a consulting firm, Stow and most of these sandwiches are made with the traditional French baguette stick bread, said the newspaper.
Copyright 2011 Thomson Reuters.
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