LONDON, United Kingdom is advertising standards Council banned two makeup commercial with actress Julia Roberts and model Christy Turlington on Wednesday, ruling that view - used changed the digital photos - were misleading.
The advertising standards authority found that the results which could expect women exaggerated the airbrush imagery of l ' Oreal in the print ad campaigns, the use of beauty products.
The watchdog said that the show not more can be used. It was praised Jo Swinson, the decision a lawsuit filed by a legislator.
"This decision shows that the advertising regulator of the unfair recognition and misleading nature of the excessive retouching," said Swinson published a statement by her Office.
"Pictures of flawless skin and super-slim body are all around, but they reflect the reality." "Depressed with one of four people feel about their bodies is time to consider how these distort idealized images of our idea of beauty."
Swinson - co-founder of the campaign for body confidence - Roberts and Turlington are naturally beautiful women who do not need, your photos have been retouched. She had previously challenged a make-up campaign with the 1960s model Twiggy.
The digital changed photos Roberts and Turlington show sold two l ' Oreal brands promote the creation of Lancome and Maybelline.
A product called complexion wonder was born in promotion and Turlington was touting an anti-aging product with the name of the eraser.
In separate decisions, said the advertising Council, that the company went too far its claims for each product.
The company had both advertising as accurate despite the retouching defended.
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