With Spain in its worst financial crisis nearly six decades and concern over a Government standard swirling entangled you would think there would be little reason to the celebrate. But on a recent sweltering in Madrid was Juan Caldera employed at a local restaurant socializing, as he washed down with a cold beer chewed Bacon and Brie on a sandwich. Fortunately for the 23-year-old law student, a great night a restaurant chain, is a small cost to trendy 100 Montaditos, the Spain by storm. The traditional 5-inch sandwiches, which named the chain a few nights give costs only $1 ($1.42), beer €2, the highest in Europe is perfect tab for a nation, dealing with a 21 percent jobless rate. "We love the price and the atmosphere," says caldera. "I come with friends once a week and have three to seven Montaditos." "There are so many people, even on line for a few minutes to grab a Chair."
The chain has doubled the number of restaurants in Spain since 2007 200, and now it is their sights on the US Restalia Grupo de Eurorestauracion setting is the parent company of 100 Montaditos, to open 4,000 American branches over the next five years. As in Europe, is chasing the chain with a combination of company-owned stores and franchise restaurants. It would be a faster expansion than Starbucks, not that many stores in the United States have three decades opened after the first shop.
The Madrid-based chain in January opened its first U.S. restaurant in Miami and eight outlets in Florida from March next year is to have. (The Miami store is compared with the $213.000 per month, which generates a mature branch in Spain raking in $140,000 per month already.) The next station is New York Union Square, dieEntscheidung Iberian chain plans to lure students living in the neighborhood with the promise of the Mediterranean fare such as Montaditos stuffed with Serrano ham or duck mousse with crispy onions. "We see exponential growth in the States and around the world", says Director General Carlos Perez, a former radio journalist. "We see the Americans that it come to us, and they can relax and enjoy the atmosphere, as if they were in Spain."
Despite the fast start at home, analysts of the Spanish company say to ambitious plans. "It's big nothing wrong with dreaming, but it is massively difficult () this growth pace,", says Larry Miller, managing director at RBC capital markets in Atlanta. "No one here has ever done it, and it can be even more difficult for a foreign company."
Founded in 2000 by President Jose Maria Fernandez Capitan, 100 Montaditos extended in big cities of Spain with shops style to see from such traditional Spanish restaurants, where you would not be Ahock ham surprised to find that from the ceiling. Beer is poured from sweating fittings, and on Wednesday, almost all for €1 goes. In the United States, sandwiches are sold for $1, $2.50 and Friday patrons get two buckets of beer or 10 bottles for the price of one.
100 Montaditos is based on word of mouth and social networking sites like Facebook and Twitter. It keeps you extensive contracts and long-term agreements with food prices low and providers such as PepsiCo and Spanish beer drink company Grupo mahou San Miguel, says Deputy General Director Javier RESA.
Eight-month-old restaurant operated franchisee Ernesto morality area a landmark of downtown Madrid holds 170 people in the dining room and a further 180 on a terrace. Kellner, served dinners, food usually in 15-20 minutes; Guests stay more on the terrace. The average test is € 6. "My own experience has so far positively", approx. says morale. "I've beaten my forecast for revenues and profits."
Parent company Restalia, which aims to achieve 500 restaurants in Spain, by 2014 is looking at other European markets, including UK and Italy, and already has a restaurant in France and Portugal. In this year, 100 Montaditos is opened three restaurants in Mexico and Colombia Twoin.
Raw life Inc. to do: I bought a new car. It was not the best experience. Here, a smoother ride on the traders are 10 tips that hopefully give. ConsumerMan: Solution for textbook inflation? Just rent 'em Chevy Volt can be running the juice from the new VW 'Bug' looking for American love life Inc.: who will not pay taxes this yearThe greatest growth prospects are franchising in the United States, in which the chain plans to use fuel to American expansion. You need new capital for the parent company, says RESA, who admits that the U.S. growth target "ambitious." Restalia has also a possible IPO studied at the U.S. stock market, after it has established a presence.
Analysts say that take longer than the company would like. Starbucks, which stores world's largest coffee shop owner, shutting down unprofitable stores in 2008 and 2009 after the opening of more than 800 annually for six years in a row in the United States. It opened as 1.788 branches in his fastest extension, fiscal 2007. At the peak in 2008, Starbucks had 11.570 points of sale in the United States, it has now 10.957.
"Although there are risks of the cell wall, the United States definitely a market full of possibilities for 100 Montaditos can," says Victor Conde, Professor of marketing at the Universidad Nebrija in Madrid, and a former advisor to fast-food chain Burger King holdings. "Great economic crisis such as this provides the greatest opportunities if you good things."
The bottom line: Spain 100 Montaditos restaurant chain grows at a rate of 50 percent, despite the local financial crisis.
Copyright © 2011 Bloomberg L.P.All rights reserved.
0 коммент.:
Post a Comment