Last year, when an earthquake hit Haiti, one of the world's poorest hastened companies and non-profit organisations to support the country.
The first answer has more Japan than the much wealthier nation involved themselves with so far has left a devastating earthquake and tsunami, the 4,000 dead and at least 7,000 missing, was to all mention of an ongoing nuclear crisis is muted.
At least, was a total give lower than in other recent disasters so far to support the relief efforts in Japan. According to the Chronicle of Philanthropy charity raised, more than $47 million in the first four days after the disaster in Japan. On the other hand the earthquake in Haiti had increased to four days more than US$ 150 million last year.
The difference with notions of Japan's wealth and readiness for a major disaster, compared to the resources of an underdeveloped country like Haiti, handle can have to do, say experts.
In Japan, some can large U.S. businesses feel more forced, aid donations, because they have great customers or other business interests.
"You have company, the operations in Japan, have employees in Japan," said Catherine Rosqueta, the Managing Director for the Center for high impact Philanthropy at the University of Pennsylvania.
Related: Japan earthquake: how we help
But others have held back to be - at least in the beginning - because they not think first of all, they were needed.
"There is a large government in place - a large, strong Government, which has to do so," said Anup Malani, Professor has studied at the University of Chicago law school, corporate philanthropy.
Some organizations are not also ask for money. Nicole Wallace, a senior writer for the Chronicle of philanthropy, said 14 aid agencies the publication spoke with raising funds were not active, because they focus only on the developing countries, or because they operate were if they were needed from,.
The Chamber of Commerce said Wednesday that company had donated so far 137 million US dollars in bar or donations in kind. This tally is probably higher than organizations that have received total cash, donations so far largely because it contains non-cash contributions such as food, shoes or even software.
Vary giving efforts
Just a day after the earthquake in Haiti in January, giant pre-packaged retail Wal-Mart announced a donation of $500,000 and said that it was food kits worth $100,000. Overall the company and its foundations gave more than $1 million to Haiti relief efforts.
In Japan, where 414 operates Wal-Mart stores, an initial response focused the company on the supply of more as a means of payment, as the company organizations, water and other supplies worked with Government and relief food to needy people. Then said on Wednesday it would it $5 million in bar and donations in kind, including 95 tons of water and emergency supplies such as tents, portable toilets, clothing and cover make.
It is not surprising, a company with local operations trying to help this infrastructure, use in a crisis, Rosqueta said.
"they may to local knowledge, local knowledge and deploy of resources in a way, that you not if you (not) in a country," she said.
Other companies also on how they can use their own resources, to help people in the country - focused to mixed results.
Soon after the disaster struck, search launched a person Finder application, engine giant Google that helps people connect, looking for each other. The company, which is also a donation of $250,000 made has drawn kudos for the trouble.
Bing, the search engine operation run by tech rivals Microsoft, citing Twitter where it to donate $1 for every time someone a semi-promotional legend retweeted pledged launched. According to which quickly traced Seattle times the company and promised $ 100,000 donations, after some Bing criticising its occurs, the earthquake as a marketing opportunity to use.
Overall, Microsoft, said that it about 2 million USD aid, including $250,000 in bar and the rest in kind such as software pledge was.
The software giant donated $1.25 million in bar and in-kind donations to the Haiti disaster.
(Msnbc.com is a joint venture of Microsoft and NBC.)
Boeing Co., whose key customers are Japanese airlines, such as all-Nippon, announced on Tuesday that the company and its employees have a 2 million US-dollar donation to recovery efforts in Japan would make. Boeing has over 200 employees and some important business partners in that country.
About two weeks after the earthquake in Haiti, Boeing announced that employees about had donated $910,000 in the direction of relief efforts, and that the company would meet all employees gifts up to $1 million.
Starbucks, the coffee shops in Japan 15 years operated said this week it would donate $1.2 million toward relief efforts.
If the Haiti earthquake struck, the company's Foundation donated $1 million towards relief efforts and accepted donations for the Red Cross in your branches.
Not surprisingly, Japanese companies have been fast and generous in their response to the disaster.
Japanese automaker Toyota has donated US $ 3.75 million relief and recovery in his country of origin. The car manufacturers donated $500,000 to the relief operation in Haiti. Video game companies have also generously given.
If a company to donate said Rosqueta closely they look how they can donate should be used in an effective way, that actually helps with the work, rather than only for the company, decide.
"The first question is not, as a company, what can I donate?" she said.
Instead, she said the company should questions "what are the requirements on the ground?" Once you understand that then is the question, "is there a way that I can meet these requirements?" "
© 2011 msnbc.com reprints
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