TOKYO - the Japanese Government wants to become the country's suit-loving employees fat this summer. Ditch the stuffy jacket and tie. And for the most of a country with a view to a power crunch, light and casual.
Japan's "super cool biz" campaign began Wednesday with a Government-sponsored fashion show with outfits for the Office yet cool the stifling heat withstand enough.
What homebuyers get for $ 300,000 per week, now real estate expert Barbara Corcoran looks to see what home buyers can get for their money to the United States. Life Inc.: Where the health insurance is ConsumerMan: sales of smaller cars to some Volt dealer tax credit take life Inc.: it pays to make your own ice cream?This summer may be particularly brutal. The loss of the nuclear power plant in Fukushima Dai-Ichi, which crippled tsunami on 11 March, means that electricity supply in the capital of the nation, Tokyo, could be short during particularly hot days.
So power failures, the Government of companies and Government offices calls to reduce power consumption by 15 percent. It wants to limit companies set air conditioning and a warm 28 degrees Celsius (82 degrees Fahrenheit) temperatures.
The idea is not new. "Cool biz" was introduced in 2005 by the Environment Minister Yuriko Koike. The campaign was part of efforts to combat global warming.
But with Japan use of an ongoing nuclear crisis and after an earthquake of magnitude 9.0 and tsunami, officials, they cool biz a step further had to take this year.
"If we cool biz in 2005 started, people said it was undignified and sloppy," Koike said in the fashion show at a Tokyo department store instead. "But this is now in its sixth year, and people have become accustomed, it."
Surveys of Cabinet Office show that company to jump on board are. In a nationwide survey 2009, 57 percent of the 2,000 respondents, reported that cool biz in their workplaces been implemented. The figure was 47 percent two years earlier and less than one-third 2005.
So what is biz different with super cool?
First, the dress code. , Are Aloha shirts and sneakers now according to the Ministry of environment guidelines relaxed Polo shirts. Jeans and sandals are OK under certain circumstances.
Men can even imagine wearing a fan or try a few narrow pedal was pushers as a model, but if such fashion would extreme actually catch on is another thing.
In particular lack the Ministry of the environment are specific rules for women dress code. Despite the failure Wednesday fashion show ensembles for women like also.
Khaki, white trousers and airy polyester all are apparently acceptable to clothes.
For retailers to sell casual wear Super could biz cool after the disaster, a necessary boost to offer consumers again to expenditure. Chains such as fast retailing the UNIQLO have stored in anticipation of strong demand, Polo shirts and chinos.
Also spur Wheelback energy-saving creativity with the campaign hope officials both in and outside the Office. In order to counter the heat, suggests the Ministry with gel leaves or eat food, which cool the body. It encourages staff to limit overtime, consider working from home, if necessary, and take two weeks of vacation.
"This is to survive not only a temporary measure in this summer," said Ryu Matsumoto, who joined the current Minister for the environment, the Koike and two other predecessors at the event. "Change of life in Japan which is a great event and people's lifestyles are."
Inspiration can offer Japan's tropical southern islands of Okinawa.
On the catwalk models "Kariyushi" moved shirts, Okinawa's version of the Aloha shirt. Worn untucked, they are lightweight and feature colorful prints of the traditional island designs.
Kariyushi shirts are often from people in Okinawa in the summer, worn in formal settings such as business and political meetings. In the year 2000, the Kariyushi shirt jumped on the global stage if they heads of State, including the former President Bill Clinton, were given during the Group of eight Okinawa Summit.
For the company, really the Kariyushi shirt and super cool to embrace biz, leadership from the top, must come, Keiichi said in amines, a former Governor of Okinawa, attended the fashion show.
"It is important for people with standing in the society, you are", he said the Japanese company, referring to the hierarchical nature.
Leaders of the country, but other things may have had on her mind Wednesday.
Prime Minister Naoto Kan was a traditional dark suit in the Parliament as he fire from opposition lawmakers demand his resignation faced. Opposition leader Sadakazu Tanigaki was also a suit, although to be fair, it was an unusually cold day for June.
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