Saturday, June 4

Sony to report $3.2 billion annual loss

TOKYO - Sony Corp. is an annual loss of $3.2 billion, expected to reverse your previous projection a return to profitability, as the electronics giant struggles with interruptions of production by Japan's tsunami.

The Japanese maker of PlayStation 3 video game machines and BRAVIA flat-panel TVs said Monday that the projection of 260 billion yen ($3.2 billion) for the year to end March 2011 was on writing from 360 billion yen ($4.4 billion) in terms of a tax credit in a previous quarter posted a net loss.

Sony announces the loss of his official result announcement Thursday according to the guidelines of the Tokyo Stock Exchange. The company had previously projected a profit to 70 billion yen ($ 860 million).

Like many other Japanese manufacturers, Sony more difficult by the production errors on the way from 11 March earthquake and tsunami, the more than 25,000 people killed, destroyed many factories and economic recovery of the country in reverse sent.

The company kept its operating profit forecast unchanged at 200 billion yen ($2.46 billion). It expected report related to sales of 7.18 trillion yen ($ 88.2 billion), slightly down from an earlier projection of 7.2 trillion yen ($88.5 billion).

Masaru Kato, Sony's chief financial officer, said parts shortages in the aftermath of the disaster have declined, but a full recovery has not yet realized.

"In the first quarter, we saw very significant impact on our production sites," he said. After the earthquake, "Negative factors have grown greater than" and offset earlier improvement in division games previously loss-making, dashing hopes to a profit.

Tokyo-based Sony faced a new challenge for his reputation after a massive security breach affect more than 100 million online accounts.

Connect your online gaming services last month, began after the temporary Sony restore their PalyStation network services in the United States and Europe on 15 may for online gaming, chat and music streaming services.

Sony spent 14 billion yen ($ 170 million) to cover the costs, the identity theft insurance for customers include improvements in network security, free access to the content, customer support and an investigation of the hacker.

Because the hacker attack close to the book for the fiscal year 2010 was discovered, not the upcoming result will have its costs to results.

Sony plunging sales of flat-panel TVs and other gadgets has seen, and was probably in the red in your TV business for the seventh year straight remain.

Sony has also a spanking spanking in music player and other portable devices to Apple's iPod, iPhone, and iPad taken.

The company posted a loss 40.8 billion yen ($ 439 million) for the financial year after a 98.9 billion yen by the end of March 2010 loss the year before - Sony's first annual red ink in 14 years.

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Associated press writer Tomoko A. Hosaka contributed to this report.

Copyright 2011, the associated press. All rights reserved. This material may not be published, broadcast, rewritten or distributed.

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