Sunday, February 17

Arab-American groups say that Coke Super Bowl ad is racist

Arab-American groups say that Coke Super Bowl ad is racist

Reuters-19 clock.

Arab-American groups have representation sharply criticized an Arab on foot through the desert with a camel and a group said that a Coca-Cola Super Bowl indicator, that the drinks giant to change before CBS game questions would airs on Sunday before an expected audience of more than 100 million U.S. viewers.

"Why, the Arabs is always as oil-rich sheiks, terrorists or belly dancers appear?" said David Warren, President of the American-Arab Anti-Discrimination Committee or ADC.

Coca-Cola released an online teaser of the commercial last week shows the Arab walking through a desert. He sees Cowboys soon, Las Vegas the apocalyptic "Mad Max" designed after the Marauders Showgirls and a rag-tag crew-film race by him a huge bottle of Coke to reach.

In its display calls Coke viewers vote that should win the race online on which characters. The online website does not allow a vote on the Arab characters.

"The Cola advertisement for the Super Bowl racist, representation of Arabs as backward and stupid camel have no chance, jockeys, and they the world to win", said Imam Ali Siddiqui, President of the Institute for Interfaith Studies, Muslim in an e-Mail.

On Thursday, Coca-Cola said, it held what it described Committee, as a "productive conversation" with the American-Arab anti-discrimination in which she apologized and stated that it does not be derogatory mean. He also said that it does not plan to change the advertising.

"We regret that the display was misunderstood to express install," said Coca-Cola spokeswoman Lauren Thompson Reuters in an e-Mail. "We are very concerned by these allegations and our advertising to be derogatory of any group in any way."

The Committee has welcomed the apology and explanation of the company.

Ronald Goodstein, Professor at the McDonough School of business at Georgetown University, said that through the screen was also surprised. "If Coke's vision is there, one arm removed from each customer to be, why they would far, to offend the Arab world?," said Goodstein.

Abed Ayoub, Director of political and Legal Affairs of the American-Arab anti-discrimination said that business could harm the commercial cokes with the Arab community.

"Coke should understand and respect their customers and have a better understanding of the market that Exchange," he said.

The company has a large market share in the Middle East and North Africa, he noted, and many shops and other outlets in the United States, offer the coke are owned by Arab-Americans.

Copyright 2013 Thomson Reuters.

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