It is just an another high-end diamond showroom in a well-heeled Asian capital with their polished sales pitch and discrete security.
The stones were probably mined in South Africa; Cut, polished and finished in India and shipped to the luxury-hungry markets of Singapore, Hong Kong and Shanghai.
But the source of these gems is much closer than you think.
Just a few metres from the display cases in a nondescript industrial park in Northern Singapore is the first "overground" diamond mine owned and operated by privately owned type IIa technologies.
But grim-faced there is no mine workers in sight.
This is because the company claims that it can produce or grow - the purest and most rare title of the rough diamonds (type IIa) in a laboratory process called microwave plasma chemical vapor deposition. Simply put, carbon atoms are a natural process, 'Seed,' fast tracking on an initial diamond the thousands a matter of months long layered.
And because these stones lab are made, they are good for the environment and are free of the "blood diamonds" stigma that traditionally has spoiled their mined counterparts.
Breakthrough?
According to the company, competitors all over the world have tried that to develop, but here is purest type IIa diamonds in Singapore where the breakthrough happened.
Technical Director, Misra of eight R & D says DS, gave them the edge.
"That eight years was to understand enough time for us, every bit of technology in the process, able to achieve the success the other very hard have found," said Misra CNBC.
We were not the process movies, as the developers it was commercially sensitive. But managing director Vishal Mehta says that it increasingly strong demand for its diamonds laboratory-grown from high-tech industries such as semiconductor manufacturer heavy industry.
"We are really excited to say that the overwhelming response of customers was absolutely fantastic," said Mehta. "We bring the opportunity in many, many different applications on the traditional use of diamonds diamonds use."
The jewelry World Association defines synthetic diamonds as: "an artificial reproduction of a diamond, that basically the same chemical composition, crystal structure and physical properties such as their natural counterparts."
Renowned
Steve Benson, says head of communication at the Swiss Confederation is he anything illegal about a synthetic diamond, as long as the consumer is specifically informed that this is what or she buys.
"If the diamond not as 'synthetic' qualifies then the consumer not with what is required to an informed purchase decision, and he has produced or been duped claim can," Benson said.
But laboratory-grown diamonds the same recognition, premium and prestige than counterparts traditionally broken down?
Yes, you - do depending on the market segment – according to the International Diamond Council Ya'akov Almor.
A critical and growing role in industrial applications such as mining, construction and electronics have diamonds created by the people.
"Plastics have a place on the market and it's perfectly legitimate market. There is a need for a flawless, clean, synthetic diamonds especially for the semiconductor industry, "said Almor.
In fact, plastics have a decades-long history in the industrial market.
History
From the 1950s, scientists at GE in the vicinity of gemstone quality to develop synthetic diamonds for industrial purposes with an ultra high pressure system called "Diamond press" began. In 1982, Sumitomo Electric synthesized a 1.2 - Carat single crystal diamond, one of the world's largest artificial stones at the time.
And for more than 50 years item 6 - part of which de beers was group - design, develop and create it's called synthetic diamond Super material. And de beers sees "very exciting potential" for plastics in industrial applications, Lynette Gould of spokesman for said CNBC.
Of course occur problems in synthetic diamond with natural stones are mixed. "This is the last thing will jewelers," noted the International Diamond Council Almor.
Such tampering happened two years ago with the appearance in 2011 a large batch of synthetic diamonds, presumably by your dealer natural.
"An analysis of a grading Laboratory revealed that the entire batch synthetic," according to a report 2012 on the global diamond industry by Bain & co. and Antwerp World Diamond Center.
"The event was concern the high-quality fake diamonds was slipped into the market disturbingly,. The concerned batch created, "according to the report. produced by a process known as chemical vapor deposition (CVD), the stones, a diamond dealer can differ from natural diamonds without any special equipment,
The event highlights to make sure the meaning of diamond certificates for the authenticity of the purchased stones.
Distinction
De Beers' Lynette Gould is also quick to point out the difference.
"Diamonds are a natural mineral, created in the Earth billions of years," she says. "Plastics are not the same, and the name of diamonds is misleading." Diamond heart and imagination have captured peoples for centuries and as such had always its value, both emotionally and financially."
Veterans who are the diamond industry clearly on one more thing. Consumers of high-end diamond jewelry is the real deal and are willing to pay.
"The majority of consumers have told us during extensive independent research that they really want and are not ready, somewhat less satisfied,", said de beers Gould.
IDC Almor is just as strongly. "Synthetic diamonds take the emotion out of the equation and put the price point in the middle and that's not always what the customer wants."
Shlomo Tidhar, CEO of Singapore Diamond Exchange has the last word.
"I think that it will be very difficult for me as a man to a woman, I love to buy a synthetic diamond," Tidhar said. "This goes to hard for me to do, am I would not sure whether or not it and I me reluctant accept them to do."
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