Tuesday, June 4

Chinese purchase of Smithfield unlikely to Bacon surge buyer

Chinese purchase of Smithfield unlikely to Bacon surge buyer
A customer selects the pieces of the pork, the Shuanghui, which this week controls China's largest meat processing company in a supermarket in Yichang, Central Hubei province.

Care of Americans, the their Bacon makin' ' is?

The proposed $4.7 billion-takeover of US pork producer of Smithfield Foods of China Shuanghui International can elicit an emotional response from Americans, but the history shows that they are to change their eating habits, food experts said.

"The general public can latch on and say they're going to boycott, Lind, or otherwise" TERI said Gault, Chief Executive of TheGroceryGame.com, a membership site, the grocery store sales and coupons tracked.

But American consumers are likely to actually have to do. "People say much more than they actually do," she said.

The same questions were asked in 2007 as JBS Brazil the Chicagoer Swift & company, JBS Swift bought group of the largest animal protein processor in the world. The consumer then don't worry, because after all US food laws remained in place, said Gary Karp, executive Vice President at Technomic, a food industry research and consulting firm.

"From a consumer standpoint, it is a huge uneventful" KARP said the Smithfield deal. "It is probably not much of an impact."

When consumers go into a market, they are likely to focus on what to sell, what pieces of the meat look good, and then perhaps narrow except for a few, it said their favorite brands, Karp. "But you may or may not even be what Smithfield brands are, as they also are farmland, armour and eckrich meat plant and Carando, and they know have Gwaltney," KARP said, listing of just a few of the Smithfield subsidiaries.

In Smithfield, VA., founded in 1936 as Smithfield packing company, the company now dominates the $100 billion U.S. pork industry according to the estimate of pork producers Council.

Company representatives said that the quality of U.S. pork will not go back.

"We have established as the world's leading and most reliable vertically integrated pork processor and hog producer Smithfield and are excited that Shuanghui recognizes our best-in-class operations, our excellent safety of dietary habits and 46,000 diligent and dedicated employees," Larry Pope, President and Chief Executive Officer of Smithfield said in a statement, the announcement of the deal. "It will be business as usual - only better - at Smithfield. We do not assume that any changes in how we do business operating in the United States and around the world. "We are part of a company that shared our faith in global opportunities and our commitment to product safety and quality become."

What the Chinese consumers that contamination had to endure several at the high-profile food scares in recent years, get the quality, the Americans already, Shuanghui Chairman Wan Long said in a statement. "Smithfield is a leading company in our industry and we are able to satisfy the growing demand in China for pork by importing high-quality meat products from the United States, while serve markets in the United States and around the world," he said.

Americans have had one final reason to know, is it difficult to change their shopping habits, even if they are terrified about a similar event halfway around the world. The recent deadly clothing factory collapses in Bangladesh has also the most dedicated no shift of U.S. purchases, and weak labelling rules make it difficult to redeem. The food is simple, because there are US labelling rules for organic food, fair trade coffee, and many imported food.

Perceived concerns about quality people to change habits, but the bigger problem is that some consumers are aware of where their food comes from, Alina Halloran, Vice President of global online brand protection for OpSec security, said an anti-counterfeiting technologies consulting firm.

About 50 percent Apple juice and 16 per cent of frozen spinach comes from China, she said. "I don't think if suspended consumer on the street and asked where their Apple juice comes from, that she would appreciate China", Halloran said.

Preventing a trade mark does not necessarily mean that you change something safer. Many popular foods such as olive oil, milk, fish and fruit juice were the subject of the misrepresentation, shopper, (a problem known fraud in the industry as food.) "To look at the label at this point cannot always be the real figure to give", said Halloran. "Is to do a little extra work to the consumer."

Jennifer Kingsley of the East Smithfield, Penn, is a lot of extra work to make sure that she know where their food comes from among those who are willing. Reporter for the star-Gazette in Elmira, New York, Kingsley and her family began raising own pigs about ten years ago.

"They just don't know what you get at the grocery store," she said. "It was easier for us to our own, grow because we know what was happening."

Cases of food-borne E. coli and salmonella infections in the news were a great inspiration for Kingsley's family to increase now also cows and chickens and have a large vegetable garden on their 125 acres of grounds.

Buys still heads to the grocery store for milk and other staples, but especially about the brands she, to avoid additional hormones. If they can, buying local eggs, milk and other products. "I'm constantly reading labels and watching the news." They learn the brands that have in the news time after time for these small problems, and are to avoid them,"said Kingsley.

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