Showing posts with label customer. Show all posts
Showing posts with label customer. Show all posts

Wednesday, July 25

At the gym, the customer isn't always right

At the gym, the customer isn't always right

Photodisc / Getty Images file

No chatting, ladies. Fitness instructors say it can be tough to get help people get their money's worth.

Every small business owner knows the mantra that the customer is always right. But when it’s your business to get people to exercise, many say that, frankly, the customers don’t always know what’s good for them.

The news last week that a yoga instructor was fired after glaring at a student who used her cell phone during class struck a nerve with fitness professionals who say it can be a constant – and complex – struggle to keep their customers happy, but also in line.

Alice Van Ness, who teaches yoga in Northern California, told The Associated Press she was dismissed from her job teaching yoga at Facebook’s Menlo Park, Calif., campus because she glared at a Facebook employee who sent a text during class.

“That’s ridiculous. It’s stupid. I would be shocked,” yoga instructor Joy Keller said after reading about the student’s attempt at multi-tasking.

Keller, who teaches yoga in San Diego, Calif., said her first thought was that student could have hurt herself, or someone nearby, while focused on the phone instead of the pose.

Then there’s the fact that texting isn’t exactly conducive to a good yoga session.

“Yoga is all about connecting your body with your mind, and it’s hard enough to do that without a cell phone with your hand,” Keller said.

Keller has never actually had someone take a call from the yoga mat, although she has seen students get up and go to the side of the classroom to answer their phone.

But even with phones tucked safely away, she said she has trouble keeping her students focused.

“I can’t even get people to breathe. I say breathe and they don’t do that. They’re thinking about a zillion things,” she said. “They’re probably thinking about who they’re going to text.”

Fitness instructor Linda Taix has seen people text during workouts, chat through instruction or even slip on headphones while she’s leading group activities.

“I’ll watch people on the treadmill and they’re talking on the phone,” said Taix, who is mystified at how someone can get a good workout if they are focused on their conversation rather than getting their heart rate up.

But Taix, who runs a fitness studio as well as a series of Extreme Boot Camp fitness classes in Southern California, said that as a business owner it can be tough to get people to follow the rules without alienating them.

In her Extreme Boot Camp classes, she said she can get a little tougher because people are paying you to be their fitness drill sergeant. The instructors might give students “rewards” such as extra pushups or laps if they slip up in their fitness or diet regime.

But still, she said there are limits.

“We want to be friendly about it because obviously they are civilians, and they do pay you,” she said.

Still, at the gym she said she does sometimes feels insulted by people’s behavior, especially if they are carting their cell phone around during a personal training session or chatting with friends instead of paying attention.

“I’ll say, ‘Hey ladies, I’m sorry, this isn’t a tea party,’” she said.

Taix isn’t aware of losing a student over such a reprimand, but she said that’s partly because she is sensitive that not everyone can take the criticism.

“You have to know their personalities,” she said.

Anthony Wall, director of professional education for the American Council on Exercise, said that for fitness instructors, working with people’s personalities can be just as hard as working on their bodies.

“It’s definitely an area where our trainers trip up,” he said. “The exercise side is relatively easy.”

He said a common complaint is the person who shows up for a group class and then proceeds to do their own exercises, often while standing in the middle of the class distracting people who are trying to follow the instructor.

Gym instructors can lay ground rules at the beginning of class, and even talk to the offenders individually. But sometimes, he said, you have to consider whether it’s worth losing the bad player in order to keep everyone else.

“There are times when you have to fire the participant,” he said.

Keller, the yoga instructor in San Diego, said she has learned over the years that despite her best efforts, not all her clients are going to do what’s best for themselves.

“I had to learn to let go. I can’t be co-dependent,” she said. “I tell them what I tell them. I try to guide them and give them the best instruction, but I have to let go at some point.”

Tuesday, October 18

Boeing finally gets first 787 to customer

John Froschauer / AP

The second Boeing Co. 787 to be delivered to All Nippon Airways sits outside the assembly plant in Everett, Wash., on Sunday.

Boeing officially delivered its first 787 jet to All Nippon Airways on Sunday, more than three years after the airplane maker originally promised to get the new model to its Japanese customer.

“It’s been just one problem after another,” said Scott Hamilton, a longtime aerospace analyst with Leeham Co. “It’s been the Murphy’s law of airplanes.”

The delays, caused by design and manufacturing snafus related to the company’s decision to outsource large chunks of work to others, have been a huge and costly headache for Boeing.

Mike Boyd, an aerospace analyst with Boyd Group International, said the problems not only delayed the 787 but also tied up engineers who otherwise could have been working to modernize other airplane models to better compete against archrival Airbus and other up-and-comers.

Still, in the long run, many expect the airplane to pay off for Boeing.

“It’s still going to be several years before Boeing works its way through the effects of this, but when they do it’s going to be a good airplane,” Hamilton said.

The airplane, which relies largely on lightweight composite materials instead of aluminum, promises to use less fuel and require less maintenance than comparable planes. The twin-engine airplane will seat 200 to 300 passengers, depending on configuration, and boasts new comforts such as a more humid cabin.

“It’s a superb airplane,” Boyd said.

The fuel and maintenance savings should be attractive to cash-strapped airlines trying to control costs despite economic uncertainty and big fluctuations in fuel costs. The company currently has 821 orders from 56 customers, including United Airlines, British Airways and Air India.

That should keep Boeing production lines rolling for years. Boeing has not said how long it will take to work through all the orders, but it has said that it hopes to be churning out 10 planes a month by the end of 2013.

The delivery Sunday is scheduled to be followed by celebrations Monday before the airplane flies away Tuesday to enter commercial service. The delivery ceremonies will be held at the company’s sprawling manufacturing facility in Everett, Wash., north of Seattle.

ANA said it plans to use the first plane for a few special flights in late October before beginning regular commercial service Nov. 1. It is slated to fly both domestic and international routes.

The 787 program, sometimes dubbed the Dreamliner, was launched in 2004, and the first plane originally was scheduled to be delivered in mid-2008. For the 787 more than any previous model, Boeing relied heavily on other companies to design and manufacture the airplane, as well as share part of the big financial burden. That made sense in theory, but in reality some of the outsourcing turned out to be costly and often disappointing, analysts said.

The delays may have been a big benefit for rival Airbus, which is developing a rival A350 model that Boyd thinks has a lot of promise. The long-range airplane, which is slated to seat more than 400 passengers depending on configuration, also promises lower operating costs than its current competitors.

“It has given Airbus a chance to get out from behind the 8-ball,” Boyd said.

Even after it delivers the first 787, Boeing still faces challenges related to the model.

For one, Boeing is battling the National Labor Relations Board over its decision to build a second 787 production line in South Carolina in addition to the production facility it has in Everett. In a case that has attracted a lot of attention on Capitol Hill, the NLRB has accused Boeing of violating labor law by saying it was adding the production line there because of recent union strikes in Washington state.

Boeing is undoubtedly hoping the 787 delivery goes better than efforts to deliver the first 747-8 Freighter to Cargolux last week. In a highly unusual move, the airplane company refused to take delivery of the new plane as scheduled after the two sides were unable to work out last-minute contractual issues.

Slide show: see images of the 787

Boeing delivered its first 787 aircraft – known as the Dreamliner -- over the weekend, and the company says the new jumbo jet will revolutionize the way we fly. CNBC's Phil LeBeau reports.

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