SHANGHAI - Barbie is the road hits, such as Mattel Inc., its Shanghai flagship store, dedicated to the legendary brand after only two years closed is.
The six-storey business, complete with Spa, cafe, Design Studio, fashion stage and shelves and shelves of Barbies and Barbie products, closed Monday, the world's largest toy maker said in a statement to explain that it plans to use his experience in Shanghai to reach customers in China.
"I left a tour of China!" says on a caricature of Barbie store site, explain that the brand is on a "Barbie pink bus tour".
Mattel is not the only foreign traders with an extravagant investment strategy change in this vast but difficult market.
The closure of Barbie's Citadel of all things on Shanghai's Huaihai Road shopping belt pink the closure followed last month of all electronics retailer best buy brand name stores in Shanghai. Best buy instead concentrated on expanding the sockets with its locally acquired chain Jiangsu five star appliance co.
Mattel, based in El Segundo, California, bringing together 45 product lines, including trampolines, jewelry and stationery memory dedicated to the 50th anniversary of the Barbie brand,.
Sales of Barbie and other Mattel dolls have shown but recently back home, strong growth, the memory as a popular destination for local girl has never took off.
Shanghai is a hub for China's fashion industry, but local parents are far more likely to additional lessons as rags on expensive toys.
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