Retailers are preparing for holiday rental binge

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Retailers are personnel before the holiday shopping season, according to the result of a current survey look that suggests that the industry on stronger sales is betting this year.

The majority of respondents consulting firm Hay Group retailers said they plan to hire the same amount or more seasonal help for the holidays.

About 57 per cent said that she would hold holiday rent at about the same level as in the previous year, while about 36 percent more rent. That's a shift from last year, when about 10 percent of the dealers said that she would hire more workers than in the previous year.

Perhaps even more to say; 43 percent want more permanent and less seasonal workers, suggesting that they feel more confident in consumer demand, even though the holidays are over.

The survey 14 big interviewed U.S. retailers including, Ann, hot topic and chicos FAS about their plans. Although fewer retailers as last year the survey was involved in this year, were the opinions about the holiday season Morse after Maryam, a national reward class teacher at Hay Group retail practice more consistent with one another than in the previous year.

Morse said that the results were "better" than they anticipated that she would be.

Most of the new recruits will be geared to retail stores. I.e. masses up staffing in fulfillment centers, the service online shoppers were a departure from last year, when many retailers are looking to help. But this year only small personnel adjustments where needed. In average about 74% of the seasonal employees are stores and 12 per cent in distribution centers, in Hay Group said.

Another change in comparison to last year involved the timing of actions. Here retailers were more unified again this year on the date of the promotions. About 58 percent of the retailers wait until November to begin their advertising blitz, but 42 percent in October begins. Only a few were off at the earliest in October, which would have occurred in the past year, but 31 percent said that they began their actions this year as in the previous year.

In perhaps another sign of confidence in the American consumers, some retailers - only about 18 per cent - said they felt under pressure used, conform to online-only prices. And about 50% said that they are looking to again the total discount this holiday season tailored.

Retail industry analysts have been this year very cautious with stocks found that retailers are, and keep strict control over the amount of product that they have to hand. This who may feel means to reduce less pressure on prices to move excess product off the shelves.

After Morse this can be also a sign, strategies that work in the current climate to have found retailers.

"The lessons that was during the downturn, that businesses can react quickly to market conditions and consumer preferences," she said. "Now, inventory better, manages the supply chain is effective and retailers have a clear plan for action, to move the goods."

© 2012 CNBC.com